Overview

It’s not every day you need a real person to perform on camera to bring your story to life.

When Newfoundland and Labrador Tourism came to us with their concept for a documercial, we understood their unique challenge in finding a pair of hilarious Grandma's with attitude who could carry a multi episode series.

Our team collectively identified the highly nuanced casting spec as sourcing the perfect pair is an art form in itself. Our expertise and industry leading database of real people enabled our client to uncover the ideal couple to appear as authentic long-time friends and the rapport that comes with that, who both possessed the charm, improvisational and magnetism to carry the challenging roles.

Overview

Did we mention they needed to be able to travel for an extensive period of time on short notice to boot! We couldn't have been happier to have pulled off this difficult ask, as their performances we like to think the great casting jumps off the screen upon viewing.

Our clients challenged us to "find a pair of hilarious Grandma's with attitude" for a documercial series for Newfoundland and Labrador Tourism. This was particularly challenging in that we needed to cast for senior females with a longtime friendship and the rapport that comes with that, who both possessed the charm, improv-ability and magnetism to carry a multi episode documercial. They needed to be able to travel for an extensive period of time on short notice to boot! We couldn't have been happier to have pulled off this difficult ask, and we like to think the great casting jumps off the screen upon viewing."